Summary of "Why CRM projects fails"

• Under - Commitment
• Lack of Senior Executive Attention
• Tactical Project Orientation
• Part-Time Attitude
• Champagne Dreams/Beer Budget
• Picking the Wrong Technology Partner's
• Getting Boxed into a Technology Corner
• Buying Technical vs. Sales Process Expertise
• Picking a Short-Term Player
• Expecting to Just Add Water
• Avoiding the Human Side of the Equation
• The Fear-of-Change Syndrome
• The Big Brother Syndrome
• The It's Easy Enough Syndrome
• Being Too Diplomatic
• Not Having Executive-Level Buy-in
• Accepting Less Than 100% User Buy-in
• Backing Off at the First Sign of Problem
• Assuming that Done is Done
• No Formal Training for New Employees
• Inadequate System Support
• No Planned Enhancements/Upgrade